Brand Partnership Manager

Department:

12820 Enterprise Corporate - Brand: Partnerships

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

40

Schedule Details/Additional Information:

• This role will be based out of Charlotte or Winston Salem with local travel and 2-4 times yearly will be out of state travel

Pay Range:

$51.05 - $76.60

The Brand Partnerships Manager leads the brand partnership strategy for the assigned division and is accountable for the overall performance, prioritization, and value optimization of the partnership portfolio. This role develops strategic recommendations, directs partnership investments, manages key stakeholder relationships, and ensures partnership assets deliver measurable business and brand outcomes.

Major Responsibilities  

• Develop and execute divisional brand partnership strategies aligned with enterprise marketing and business objectives.  

• Manage a portfolio of strategic partnerships including sports organizations, events, and community-based organizations.  

• Evaluate and prioritize partnership opportunities based on business objectives, audience alignment, brand impact, and expected return on investment.  

• Lead partnership negotiations and provide recommendations regarding contract structure, asset utilization, and investment levels.  

• Direct partnership planning and ensure execution aligns with strategic, operational, and financial objectives.  

• Establish performance metrics and accountability measures for all assigned partnerships.  

• Analyze partnership results and deliver executive-level recommendations regarding renewals, expansions, modifications, and termination decisions.  

• Manage partnership budgets, asset utilization, and valuation assessments.  

• Serve as senior relationship manager for key partners and executive stakeholders.  

• Direct vendor relationships and hold partners accountable for contractual obligations and performance standards.  

• Resolve escalated partnership issues and make decisions regarding prioritization and resource allocation.  

• Provide leadership, coaching, and guidance to partnership team members.  

• Identify new market opportunities and emerging partnership trends to inform future strategy. 

Education 

• Bachelor’s degree in sports management, marketing, communications, or related field.  

Certification / License 

• None Required.

Work Experience 

• 7 + years of experience in sports marketing or a brand/corporate partnerships role (team, in or out of health care). 

Knowledge / Skills / Abilities 

• Strategic partnership development and ROI analysis 

• Contract negotiation and management  

• Budget oversight and investment analysis  

• Executive presentation skills  

• Stakeholder influence at senior leadership levels  

• Portfolio management  

• Vendor relationship management  

• Proven record of accomplishment of developing and executing successful brand partnerships that drive awareness, engagement, and revenue. 

• Strong network and relationships with sports organizations. 

• Excellent communication, negotiation, and presentation skills. 

• Ability to work independently and collaboratively in a fast-paced and dynamic environment. 

• Passion for sports, wellness, and fitness. 

• Strong leadership, with the ability to inspire and influence others. 

• Highly collaborative, adaptable, and consumer-oriented, with the ability to work effectively in a fast-paced and dynamic environment. 

• Passionate about the brand and products and committed to delivering value and excellence to our teammates and our consumers. 

• Thoughtful, holistic and intentional usage of assets.  

• Team player. 

• Ability to craft assets in order to successfully story tell across multiple channels. 

• Creative and strategic thinker, with a passion for innovation and experimentation. 

• Strong planning and organizational skills.  

• Executive presence in frequent workings with members of Executive Leadership Team.  

Physical Requirements and Working Conditions 

• Position requires working weekends and outside of normal business hours.  

• Position requires occasional travel.  

• Individual must reside in their assigned division. 

 

DISCLAIMER 

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. 

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders. 

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training

• Premium pay such as shift, on call, and more based on a teammate's job

• Incentive pay for select positions

• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs

• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability

• Flexible Spending Accounts for eligible health care and dependent care expenses

• Family benefits such as adoption assistance and paid parental leave

• Defined contribution retirement plans with employer match and other financial wellness programs

• Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health 

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.