Sr Product Owner

Department:

Technology

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

About Us

At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we’ve been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.

If you’re passionate about making a difference, love working in a fast-paced environment, and want to help millions of travellers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight.

Job Summary

• Serve as the Customer proxy, and responsible for working with Product Management and other stakeholders—including other product owners and other teams—to define and prioritize the Team Backlog so that the solution effectively addresses program priorities while maintaining technical integrity. Attend product management meetings, planning, and backlog/vision refinement sessions. Serve as a mentor to the APO and PO.

• As a Sr Product Owner - MarTech / Content Supply Chain, you’ll own the product direction for enterprise CMS, content, and digital-experience capabilities that help teams create, manage, publish, and optimize customer-facing experiences.

  You’ll translate customer and business problems into clear product outcomes, shaping roadmaps, backlogs, stories, acceptance criteria, and success measures across Marketing, Brand, Commercial, Customer, and Servicing domains. You’ll work closely with design, customer operations, engineering, and platform teams to modernize content experiences while balancing customer impact, platform feasibility, experience risk, dependencies, and speed to market.

  This role will help evolve Southwest’s content and digital product ecosystem toward more scalable, measurable, and intelligent experiences. You’ll operate across enterprise Agile delivery and SAFe environments, using product analytics, instrumentation, experimentation, and iterative optimization to improve customer outcomes and platform value.

Responsibilities

• Provide innovation and the end-to-end launch of integrated solutions/products across multiple Agile Teams

• Collaborate with Business Partners and Product Managers to co-develop a roadmap and drive products and features from concept to launch in a fast-paced environment across multiple Agile Teams

• Work with senior stakeholders and customers across the organization to inform the product vision, strategy, features, and prioritization

• Translate product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria across multiple products or complex solutions

• Turn data insights into products with actionable outcomes to the ultimate customer

• Oversee the design, construction, and implementation of integrated solutions ensuring functionality meets business requirements

• Coach and mentor other Product Owners across multiple Agile Teams to build, refine, prioritize and maintain their Team backlogs

• Review, approve, and drive iteration content by prioritizing user stories and accept user stories as complete

• Define and prioritize solutions to complex issues and effectively communicate dependencies, risks, issues and cope for complex solutions

• Coach and mentor Product Owners and Scrum Masters in the successful delivery of Scrum ceremonies such as iteration planning, iteration reviews, and demos

• May perform other job duties as directed by Employee's Leaders

• Frame customer and business problems into clear product opportunities, outcomes, and measurable success criteria for CMS, content, and digital-experience products.

• Own and continuously refine product roadmaps, backlogs, priorities, epics, user stories, and acceptance criteria based on customer impact, business value, feasibility, experience risk, and dependencies.

• Drive product direction for headless CMS capabilities, including authoring workflows, publishing models, platform constraints, modernization priorities, and content delivery needs.

• Partner with Design, Customer Operations, Engineering, Platform, Marketing, Digital, Security, and Architecture teams to shape scalable product experiences and resolve cross-functional dependencies.

• Define clear escalation rules, human-review points, and boundaries for automation when introducing workflow automation or AI-enabled capabilities into customer and content journeys.

• Operate effectively in SAFe and scaled Agile environments, partnering across Agile Release Trains and enterprise dependencies to align priorities, sequencing, capacity, and delivery outcomes.

• Define KPIs, product instrumentation, experimentation approaches, and evaluation frameworks that measure customer experience, adoption, product health, and business outcomes.

• Use product insights, experimentation, and feedback loops to continuously optimize CMS modernization and customer-facing digital products.

• Communicate product vision, trade-offs, priorities, risks, and decisions to senior stakeholders and create alignment across business and technology teams.

• Partner with engineering and architecture leaders on secure, scalable platform capabilities and emerging agentic integrations that can extend the product ecosystem.

Knowledge, Skills and Abilities

• Ability to make decisions independently and demonstrate skills to support, guide, and mentor other Product Owners in the same business domain

• Ability to understand technical issues across multiple business systems and how business areas interact in order to drive toward the best solutions

• Ability to be analytical and problem solve with a high attention to detail

• Ability to show initiative by anticipating risks, issues and opportunities, and escalating them accordingly, while mentoring and coaching

• Skilled in presentation, facilitation, communication, and negotiation across multiple stakeholders and levels in the organization

• Ability to search for opportunities, focus on business value and the Return On Investment and act proactively on possible risks and threats

• Ability to effectively manage complex tasks that are not well defined

• Ability to balance priority, risk, value, learning opportunities and dependencies and effectively uses product / Team backlog to manage them

• Ability to effectively communicate complex problems, risks, progress, or new ideas to diverse Stakeholders and influence direction

• Knowledge of industry trends and new technologies in order to provide innovative product guidance to the Business or Product Manager

• Expertise in Agile including the value and principles, and how they are applied in enterprise environments

• Strong product ownership experience with the ability to frame customer and business problems, manage backlogs, write effective user stories and acceptance criteria, and define measurable outcomes.

  •  Hands-on product expertise with headless CMS platforms, including authoring workflows, publishing models, platform constraints, and CMS modernization priorities.

  •  Strong roadmap and prioritization capability, balancing customer impact, platform modernization, feasibility, experience risk, dependencies, and business outcomes.

  •  Strong cross-functional collaboration skills with experience partnering across Design, Customer Operations, Engineering, Platform, Marketing, Digital, Security, and Architecture.

  •  Strong understanding of scaled Agile delivery and SAFe, including Agile Release Trains, enterprise dependencies, capacity considerations, and delivery measurement.

  •  Ability to define and use KPIs, instrumentation, experimentation, and evaluation frameworks to guide product decisions and iterative optimization.

  •  Strong systems-thinking and stakeholder-management skills with the ability to simplify complex product and platform decisions and influence across a large enterprise.

  •  Ability to operate effectively in regulated enterprise environments while balancing customer experience, governance, security, and delivery needs.

Education

• Required: Bachelor's degree in Computer Science, Engineering, Information Systems or related field and/or equivalent formal training

Experience

• Required: Advanced-level experience, seasoned and specialized knowledge in:

• Agile and Scrum software development methodologies

• Business analysis, project management or software development delivering enterprise products and solutions

• 5-7 years of relevant work-related experience

• Required: 5+ years of product ownership / product management experience in enterprise environments, with responsibility for customer and business outcomes.

•   5+ years of experience managing product backlogs, roadmaps, user stories, acceptance criteria, prioritization, and product success measures

• Demonstrated experience delivering or modernizing CMS, content, or digital-experience products, preferably in large enterprise environments.

• Hands-on experience with headless CMS concepts, authoring workflows, publishing models, content management constraints, and digital-experience modernization.

• Demonstrated experience working in scaled Agile / SAFe environments, including ARTs, enterprise dependencies, and cross-functional delivery.

• Experience defining product analytics, instrumentation, experimentation, and evaluation frameworks for customer-facing or AI-enabled capabilities.

• Preferred:

  • CSPO and/or SAFe POPM certification.

  • Experience with Adobe Experience Manager, Workfront, Fusion, CMS/DAM, or comparable enterprise MarTech and content workflow platforms.

  • Experience operating in large, regulated enterprises and partnering with Customer Operations, Marketing, Digital, Security, Architecture, and Engineering teams.

  • Experience building and operating secure MCP servers and agentic integrations on AWS, including tool authentication, serverless or container deployment, observability, and production reliability.

  • Working knowledge of customer graphs and how customer data hydrates the broader MarTech stack.

  • Basic knowledge of marketing consent and cookie-management concepts.

  • Experience with MROI, asset reuse, campaign workflow performance reporting, and other measures that connect product performance to marketing outcomes.

  • Experience defining product evaluation frameworks for AI-enabled capabilities, automation, or agentic customer experiences.

Other Qualifications

• Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information

• Ability to work extended hours as needed

• Ability to work onsite approximately 3 days per week and as required by the business

Why This Role

•  Own the product direction for enterprise content and digital experiences that directly shape customer and business outcomes.

•  Help modernize CMS and MarTech capabilities through stronger product strategy, measurable experimentation, and scalable digital experiences.

•  Partner across Marketing, Digital, Customer Operations, Product, Technology, Security, and Architecture to shape the next generation of content and customer experiences.

Southwest Airlines is an Equal Opportunity Employer.
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